In the modern world, for most users, a website load time of more than 3 seconds is already a lot. They don’t want to wait and just leave the website. So, the owner of a slow website loses users. And for business, website users are its customers. And this means that he loses potential profit. In addition, website loading speed is not measured only for its desktop version.

The same goes for various accessibility issues. Website uptime, or a percentage of its accessibility for a certain period of time, is vital. And every website owner would like his website to be accessible to users 99.9% of the time. After all, without a website that is accessible and works smoothly at any time of the day or night, all investments in the website will be in vain.

Concluding all the above, it is obvious that monitoring website speed and availability is so important. Because it can cost your business a very serious loss. Moreover, losses can be both financial and reputational, not to mention the loss of the website’s audience and potential customers.

Common website speed and accessibility problems

Most of the problems with websites occur for two reasons. One of them is the incorrect operation of the website itself, and the second is server—side problems. In both cases, the webmaster needs to quickly find and eliminate the source of the problems. At the same time, it is safe to say that these sources of problems are somehow similar.

In the case of incorrect operation of the website itself as a whole, overloaded or incorrectly configured page code can create problems. Even incorrect placement of code blocks can lead to critical problems. Starting from a decrease in page loading speed and ending with a lack of content. Usually the reason for this is the inattention of the webmaster in the process of creating or configuring a website.

On the server side, problems are usually also caused by incorrect software configuration. Less often, problems arise on the side of the Internet provider that the server is working with. However, the most common problems with the availability or loading speed of the website arise from the outside. For example, hosting or one of its servers may get into DNSBL or another blacklist due to malicious users. Also, one of the hosting IP addresses may not be available from some regions.

In any case, it is the webmaster who should solve all these issues. But in order to find the source of the threat to the stability of the website, the webmaster needs to constantly monitor. And to do this, you need to use the best tools that can be available.

Best all-round website monitoring tools

Of course, it is important for every website owner to ensure that their website is constantly monitored and issues are resolved as quickly as possible. But even the most attentive webmaster will not be able to monitor the site around the clock. And services like website tracker do a great job of automatically monitoring websites.

With the help of this service, the webmaster will be able to quickly and efficiently track down and eliminate possible causes of site stability problems. Especially because Tracker Host uses an instant notification system. And multi-step diagnostic procedures minimize the number of false notifications of problems. With this service, the webmaster can:

  • Check website availability from over 140 locations across various internet protocols.
  • Check if the domain/IP is on one of the known DNSBL blacklists.
  • An overview of website responsiveness, as well as the integrity of content and databases.
  • Monitor server performance in real time.
  • Automatically pause Google Ads campaigns if your website is down and restart them if it is.
  • Collect detailed statistics with the ability to download reports.
  • Send notifications about problems through various messengers.

You unlock the full potential of site monitoring capabilities immediately after registration. Each new user of Hosttracker – great host checker online, will receive a 30-day trial, thereby gaining access to the full set of tools to try out.

Website stability and speed importance for Google

Everyone who has a website definitely wants to promote it. Advertising, promotion by search engine ratings, etc. – all this is critically important for the development of the website. However, any problems with the speed of access or the stability of the website can negate all efforts. Since search and advertising systems, especially Google Search and Google Ads, do not like problematic websites very much. And even less do such systems like to restore ratings to websites, even if problems have occurred only once, and uptime has not decreased even by 1%.

The fact is that Google relies entirely on automation in the process of selecting websites for its ratings. Both Google Ads and Google Search immediately reject any websites with problems. If a website loads slowly, it loses it place in the ranking. If the website does not load, it crashes from the rating until the problems are fixed. Moreover, even if the problems were short-lived and Google systems found them, they will still take action. And the webmaster will have to spend a lot of time restoring ratings, even if the problems were fixed in the second that the parser scanned the website.

On the other hand, if a website does not have such problems, but there are problems with loading content or working databases, which is much more serious than slow work, then Google mostly turns a blind eye to it. Because of this, users will see the website in search results or ad blocks. But at the same time, they will get to “dead links” or incorrectly working websites.

How to monitor website and control Google services

To avoid problems with Google services and ranking systems, the webmaster needs not only to monitor the website and troubleshoot problems. You also need to suspend subscriptions to Google Search and Ads services in time. Then the website owner will avoid unnecessary reputational and financial losses. However, it is almost impossible to do this on your own. But you can use useful online services.

For example, the HostTracker service allows you to manage subscriptions to Google Ads together with a set of measures to monitor the website. Thanks to this, the webmaster cannot worry about problems with Google ranking systems. The HostTracker service system will independently disable subscriptions if there are problems with the website. The webmaster just needs to set up the system correctly and give it access to Google services.