When it comes to building a robust digital marketing strategy for B2B businesses, one crucial aspect to consider is the choice of social media platforms.
Social media is becoming increasingly vital for B2B businesses such as manufacturers. Different social media platforms present different opportunities for marketers to showcase their products and people. But to make the most of social media marketing, marketers need to have a consistent posting schedule.
Depending on your budget and resources, you can select the best social networks to connect with your target audience. But you must remember that every platform is different and necessitates tailored content to really succeed. Here, we will look at the top four social media platforms for B2B businesses that you can utilize to grow your brand and increase your ROI.
Best B2B Social Media Platforms
Social media for manufacturers often starts with LinkedIn, and rightly so. After all, it is the oldest and the most trusted social networking platform that can help you obtain thousands of qualified leads.
The professional focus of this platform presents an excellent opportunity to reach out to business owners and decision-makers, both for sharing content and networking. As per statistics, LinkedIn is also ranked as the No. 1 platform for content distribution.
Using LinkedIn, you can easily initiate conversations with your prospective buyers as well as industry leaders. You can post vital industry news, polls, thought leadership articles, advice, etc. that add value to your readers. Lastly, you can join various LinkedIn groups and nurture a community that can help to generate leads.
Twitter provides one of the best ways to initiate conversations with your prospective B2B buyers. With over 450 million monthly active users, this social media platform offers the best digital marketing solutions for manufacturing companies.
B2B businesses such as manufacturing companies can search for trending hashtags, participate in hot conversations, and get a fair idea about the needs and pain points of their target audience. Once they start indulging in active conversations, these brands can establish themselves as a trusted authority in the industry and build more brand loyalty.
Several manufacturing businesses also offer unrestrained customer support on Twitter to reinforce their customer relationships. Twitter is also an excellent platform for social listening and measuring brand sentiment.
Facebook is the most popular social platform. So if you are looking to target a wider customer base, this is a great option. Additionally, statistics reveal that a majority of B2B decision-makers spend over 75% of their time on Facebook. Thus, building a strong presence on Facebook can help manufacturing companies generate great leads.
You can create a Facebook business page to showcase your business as an authority. And you can do that by publishing helpful advice, offering product news, industry insights, and much more. This can also help to drive brand awareness.
Moving on, video content works well on Facebook. Apart from creating product demo videos or behind-the-scenes footage, you can indulge in Facebook Live and Facebook Watch to engage your prospects.
Just like LinkedIn, Facebook Groups also provide an excellent opportunity to build a community of loyal brand advocates and get involved in conversations.
A majority of manufacturing companies hold that Instagram is not the right platform for them. However, this is not true. Statistics reveal that over 200 million Instagram users visit at least one business page every day.
Thus, even B2B businesses can leverage Instagram to grow their business. They only need to find an unboring angle for their content. For instance, these businesses can produce visually appealing content that includes photos, infographics, and videos to perform well on Instagram.
Additionally, Instagram is a great choice to showcase your business values and ethics. You can post behind-the-scenes videos of your team members or even leverage user-generated content to build a strong presence on the platform.
Remember, Instagram favors a mix of photo carousels, reels, and stories. So make sure your social media marketing team uses all these to grow brand awareness. As a manufacturing business, you can also get your audience engaged with polls, contests, and hashtags that also demonstrate your brand’s creativity.
This is our quick roundup of the top four social media platforms for B2B businesses. Each of these platforms has varying qualities that make them unique. You can assess each of them carefully to identify the platform that makes the most sense for your brand. But remember, using all these platforms at the same time is not mandatory. You can start with any one platform and gradually move on to the next one after you have acquired a hang of it.
You can also hire a good social media marketing agency for B2B businesses such as StratMg. The agency will understand your business goals and requirements, identify the best social media platform, and develop well-thought-out posts that strengthen customer relationships and generate more leads.