Are you considering hiring a local digital marketing agency? If so, there are a few things you need to ask yourself before making your decision. Agency fees can be expensive, so it’s important to make sure you’re getting the most value for your money. Here are 10 questions to help you decide whether or not a digital solutions agency is the right choice for your business.
Do you know what your goals are?
This may seem like an obvious question, but many people don’t have a clear idea of their objectives when it comes to hiring a digital solutions agency. In order for the agency to be effective, they need to understand exactly what you want them to accomplish and how much money is available for this endeavor. Without this information, there’s no way that an outside consultant can develop strategies or action plans based on your goals.
Additionally, if there isn’t enough budget allocated toward achieving these objectives then it will be impossible for them to achieve any results at all – which ultimately defeats the purpose of having hired one in the first place! So before signing up with any company offering digital marketing services make that both parties agree on what exactly their objective is.
What type of services does this company offer?
An agency can help you with many different things, including web design and development, social media management, email marketing campaigns, video marketing solutions, content creation for your website or blog as well as search engine optimization (SEO). Before deciding which one will work best for your needs it’s important to understand exactly how they each operate so there aren’t any surprises when it comes time to hire them.
For example, if an agency offers only SEO then don’t expect them to do much more than just that – unless they’ve specifically told you otherwise! It might also mean having someone else manage the other activities like blogging while still being able to maintain control over those aspects yourself through regular contact with them.
What is their pricing structure?
Digital solutions agencies typically charge based on an hourly rate, project basis, or both. If you’re looking for something simple then this might not be too big of a concern but if it’s going to require extensive work then make sure that they offer some kind of flat fee option so there aren’t any surprise charges down the road! The last thing you want when trying to create an online presence is being stuck paying more than what was originally quoted because someone forgot about all those extra hours spent researching keywords and writing content in between meetings with clients.
How long have they been in business?
It’s always good to know how long an agency has been around before choosing them as your digital solutions provider. This will give you an idea of their experience level and if they’re going to be able to handle the project with ease or not. Ideally, you want someone who has worked on similar projects before so there aren’t any surprises along the way that may cause delays which could end up costing more money than originally anticipated! Make sure also ask about what types of clients they’ve had success working with previously since this can give insight into whether or not it would work well for your company too!
Who are some past clients that recommend them highly?
Make sure you do a little research on the agency before hiring them as your digital solutions provider. It might seem like an obvious point but it’s still worth mentioning here since some people don’t take this step seriously enough when making decisions about their business’s future success! You want to make sure they have worked with companies similar in size and scope so there aren’t any surprises along the way that could potentially derail progress being made towards achieving goals set by both parties involved (i.e., client/agency relationship).
Do you trust them?
If you’re going to be relying on this company for everything then make sure they are trustworthy! If not, then find someone else who can help guide you through all of these big changes happening within our industry right now because things won’t always go smoothly or according to plan when dealing with so many moving parts.
What is the process they use?
You want to know how long it will take them from start to finish on your project and what steps need to be taken along the way in order for everything to run smoothly. The last thing you want is surprises popping up that could potentially derail progress being made towards achieving goals set by both parties involved (i.e., client/agency relationship). Make sure also ask about what types of clients have been successful working with this type of agency previously since this can give insight into whether not it would work well for yours too!
Do they provide any guarantees?
It’s important that an agency offers some kind of guarantee when hiring them as your digital solutions provider. This will give you peace of mind knowing that if something goes wrong or doesn’t meet expectations, then they’ll do whatever it takes to ensure satisfaction with their work! Some agencies even go above and beyond what most people expect by providing ongoing support after completion so make sure yours does too (if needed).
What is the company’s reputation like?
You want someone who has worked on similar projects before so there aren’t any surprises along the way that may cause delays which could end up costing more money than originally anticipated! Make also ask about what types of clients they’ve had success working with previously since this can give insight into whether not it would work well for yours too! The last thing you need when trying to revamp your digital strategy is another agency that can’t be trusted!
What are their fees?
This may seem like an obvious question but it’s still worth mentioning here since some people don’t take this step seriously enough when making decisions about their business’s future success! You want to make sure they have worked with companies similar in size and scope so there aren’t any surprises along the way that could potentially derail progress being made towards achieving goals set by both parties involved (i.e., client/agency relationship). Also, find out what the payment schedule looks like so you’re not hit with a hefty bill at the end of everything!
In conclusion, make sure you do some research on the agency before hiring them as your digital solutions provider. You want to make sure they have worked with companies similar in size and scope so there aren’t any surprises along the way that could potentially derail progress being made towards achieving goals set by both parties involved (i.e., client/agency relationship). Also, find out what types of clients they’ve had success working with previously since this can give insight into whether or not it would work well for yours too!
Before making a final decision about who will be helping guide you through all these big changes happening within our industry right now because things won’t always go smoothly according to plan when dealing with so many moving parts – take time to ask questions such as:
- What is the process they use?
- Do they provide any guarantees?
- What is the company’s reputation like?
- How much do they charge and what is the payment schedule like?
Make sure you’re aware of everything an agency can offer before signing on the dotted line! It could be the best decision you make for your business’s future. Thank you for reading!
