Trust is extremely important to get users to adopt the financial product. However understanding the degree of trust that users have is difficult to capture through user research. It needs to be understood by observing users and being able to read through the lines. <\/p>\n\n\n\n

The survey or the questionnaire needs to be formed in such a way that the user is able to reveal their true feelings and you are able to understand what is the current level of trust that they have in the platform.<\/p>\n\n\n\n

2. Socio-economic class or income<\/strong><\/p>\n\n\n\n

Based on the socio-economic class of your users, your application will differ greatly. Therefore you need to include questions that help you roughly understand the income of your users. This information can even be gathered through secondary interviews conducted with the other teams that interact with your customers.<\/p>\n\n\n\n

Once you understand this aspect of your users, you can design an application that your users are comfortable using.<\/p>\n\n\n\n

3. Tech savvy-ness of your users<\/strong><\/p>\n\n\n\n

While most millennial and gen-z customers are extremely comfortable with conducting transactions online, some older people still aren\u2019t. Understanding how comfortable your users are with mobile applications is important to design the best experience for them. Conduct usability testing on any existing fintech products to see how comfortable they are.<\/p>\n\n\n\n

3. Risk appetite<\/strong><\/p>\n\n\n\n

Risk appetite differs across users depending on their age group and various other factors. Although some products only deal with the customer\u2019s money indirectly, it is an excellent idea to understand how comfortable the user is with taking risks. Running quantitative surveys and asking follow-up questions on the answers provided in these surveys will give us enough insight in most cases. This is something that should be definitely included in the persona so that the fintech business can nudge the users in the right direction of risk that is comfortable to the users<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

Audiences are varied and unique. By crafting user personas that cater to your audience specifically you can design a platform or application that is set for success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Any kind of design and development process requires a thorough and deep understanding of your target customers or in other words, your users. User personas are fictional characters that represent this target audience. While the user personas are fictional, they are created using user surveys, interviews and other kinds of research that you collect in […]<\/p>\n","protected":false},"author":1,"featured_media":30945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471],"tags":[],"yoast_head":"\n