The marketing industry must keep up with the latest trends and developments to be profitable. Otherwise, we would still use traditional promoting and advertising techniques, which would be counterproductive (although some companies still struggle with change).But businesses that know change is inevitable have already approached what others fear, meaning they started accepting cryptocurrency payments and have included blockchain technology into their systems. Since cryptocurrency, NFTs and blockchain have been the most discussed subjects in the past years, it’s expected that successful businesses have seen this as an opportunity for growth and profit.
If you too wish to bring change into your establishment, start with crypto marketing ―here’s what you need to know.
Defining crypto marketing
Marketing is all about creating advertisements and content to make people interested in your products and services. If you add pivotal marketing approaches to cryptocurrency demands, you can define this type of marketing as a way of promoting something related to crypto businesses (exchanges, wallets, communities). Performing activities related to brand awareness and improving sales also falls under the umbrella of crypto marketing, so it’s nothing you wouldn’t be able to deal with.
The differences between traditional and crypto marketing are:
- The terminology used is more complex in crypto marketing ―making the target audience a more knowledgeable community;
- The market with which you’ll work is usually community-supported and sometimes governed;
- The crypto market is still in its beginning era, so mass adoption is yet to happen;
Addressing crypto marketing can be limited since cryptocurrencies have a long road ahead until they’re globally accepted. However, since it’s still the beginning of this approach, businesses should take advantage of the newness of this strategy and make the most out of it and build a reliable and sustainable base for the future.
Trying out crypto marketing
Depending on your business, it might or not be advisable to have this approach. Still, if you wish to be one of the first companies in your field to have a different vision regarding its promoting strategies, you can try and see how it goes. For example, if you’re active on social media, this method can attract many followers to your brand, so your ad campaigns will be more successful.
Boosting your marketing efforts is another reason why you would try crypto marketing. At times, something’s just not right, no matter how many diverse and creative ad campaigns we run. However, when trying something new, you’ll be known as a brand that aspires to innovation and change, meaning the same effort is made for the product and services provided.
Finally, adhering to trends is not as bad as some say. If cryptocurrencies are in trend, why not buy ETH, given the Ethereum price USD? This cryptocurrency is the second leading on the market, and it will benefit your company by creating profit opportunities.
Crypto marketing strategies to help you get started
When it comes to trying something new, you must stick around and wait for the result showing profitability and productivity. Dealing with cryptocurrencies is challenging, especially because it’s at a stage where we’re trying to find out what’s the best approach. Let’s get into some basic strategies to help you emerge in crypto marketing.
Invest in content marketing
To create leads and truly help people, you must work on the content you share regarding cryptocurrencies and blockchain technology. That’s because finding a reliable source can be challenging as many channels do not entirely understand these concepts. Therefore, if you want to become a high authority in this industry, you must provide simple, explained stats and facts that anyone can grasp. You can try and approach the following ideas:
- Guides for beginners (how to buy cryptocurrency, how to sell, how to read a chart);
- Reviews on the cryptocurrency market from certain crucial moments;
- Q&As and webinars;
- An up-to-date set of crypto terms;
Use Email Marketing
For a broader reach of clients interested in your services, you could start a newsletter with which you can provide constant information for your subscribers. This is the perfect occasion to offer something back to your followers besides curatorial news, such as providing coupons on your products or free trials of a new online service.
A newsletter could also help you onboard new customers to your platform so you can get organic traffic. Email marketing offers plenty of options for including any type of media in your content, so there’s no limit to how you display your messages.
Build a community
Communities are the most potent methods of improving your brand image. That’s because depending on how many people engage in your business, the more traffic you have on your website. A great example of how communities rule companies is the Ethereum blockchain. Since it’s more than a cryptocurrency and it provides developers with essential knowledge and opportunities for designing Dapps, starting DAOs and using NFTs, the community grew so much since everyone wanted to become helpful to make Ethereum safe and known.Forming a strong community means you need to find a single communication channel through which people can find support regarding cryptocurrency issues or just share their experiences with blockchains.
Be present on social media
Cryptocurrencies and NFTs have become the most searched things on the internet lately. Social media platforms abound with posts on what’s the best cryptocurrency or which NFT is the most creative on the market. Such communities spread the word by sharing and engaging with related posts, so if you want your crypto marketing campaign to succeed, you need to be more present on social media. Platforms like Twitter, Reddit or Discord are already known for endless subreddits and hashtags on cryptocurrencies since they’re the leading channels used for this purpose. Start building your own community on one of these, and your brand will succeed.
The cryptocurrency industry is steadily changing, so businesses need to change, too, in order to keep up with people’s demands. To achieve progress in this fast-paced world, companies must approach the crypto-marketing strategy to remain relevant in the market.