For a business to grow, you need to attract and retain new customers. And one of the best ways to achieve this is by having excellent customer relations. Indeed, customers that are happy with their experience will make more purchases and will raise the profile of your business through reviews and recommendations via social media, Google reviews, or even word of mouth. Below, we explore the key to customer relations in the beauty industry.
Personalized experience
Creating a personalized experience can help your customers feel more valued, increasing the likelihood of purchases. What’s more, by personalizing the experience, companies can offer the exact products that consumers want. Many businesses run quizzes and smart technology solutions to gather data on consumer interests, before designing products to meet the feedback. Aventive Studio exemplifies this: they gathered data from social media and emails, to release a purple shampoo tailored specifically for their customers. And other companies are even using IoT technology to produce 3D-printed face masks and skincare systems that are tailored to each customer’s skin and environment. The more you personalize the customer experience and products, the more your business will grow.
Building a relationship
It’s important to build a relationship with your customers too. By forming a connection with satisfied customers, you can help build a long-term base of customers who consistently purchase your products. What’s more, you want customers who are confident recommending you to their friends. But how can you build a strong relationship? For a start, you should get to know your customers: look for opportunities to engage directly and ask for feedback. Creating a customer database and communicating clearly with your customers can help you achieve this too. Meanwhile, developing a social media presence and surprising customers with the unexpected can help your business stay in their thoughts too.
Rewarding your customers
One of the best ways to build a relationship with your customers is by rewarding them. Giving thanks to your customers for their loyalty can show that you value them, while also giving your business more customer behavior data. The beauty brand, Truly, managed to build longer-lasting relationships with its customers through this method. By implementing a loyalty program where customers could work towards a goal or reward, Truly increased their repeat purchase rate by 55 percent. And this retention of customers resulted in a 58 percent increase in overall customer spending. By rewarding your customers, you can improve your customer relations.
Boosting your customer experience is an excellent way to grow your business. And by following the guide above, you should be all set to grow your brand.
