If you have ever wanted to learn how to use Google’s local service ads, you’ve come to the right place. With this guide, you’ll know the best tactics and what you should avoid getting the most out of your advertising campaigns.
Sign-Up Process
Google Local Service Ads is an online advertising option designed for local businesses. They are different from traditional Pay-Per-Click ads because you only pay when a valid lead contacts your business.
If you are still determining whether your company qualifies, you can find out using Google’s eligibility checkers. The criteria vary depending on your service. Some examples of services that may be eligible include lawyers, real estate agents and home service providers.
Before signing up, you should set up a budget. This will determine how many leads you can get each month. You can easily adjust your budget whenever you like. It’s best to begin with, a minimum amount and increase it once you see how your ads perform.
You should also ensure that you can provide accurate information about your business. Google will ask you for details on your business, including your name, address, phone number and more. In addition, they’ll need to know your service category.
After you submit your application, you’ll be asked to complete a background check. The background check can take a few weeks, but you’ll receive an email if it’s completed successfully.
Targeting Options
Google local services ads are placed above paid search ads and organic listings. They can be a great source of leads, but they are intended to be used outside of more traditional advertising methods.
Google has made it easy to ask for reviews from customers who have booked through Local Service Ads. The Google Guarantee protects your customers’ jobs if they are booked through Local Service Ads.
However, there is also a cost to using Local Service Ads. Advertisers can choose to pay per lead. This means you will only pay for a lead if it is qualified. It’s also important to remember that not all areas have access to Local Service Ads.
You may be eligible for Google Local Services Ads if you have a home services business. Your ad will appear on Google Search, mobile, and Google Assistant.
You will also be able to track your ad performance. Your Google Local Services Ads email will show you the number of leads you have generated and how much you have spent.
Embedded social proof
Social proof is one tool that can help make the sales process more accessible.
Whether it’s a video of a customer using your product, or a testimonial from a student, social proof can increase conversions by up to 270%. Use it in ad copy and landing pages to boost your conversions.
Another form of social proof is user-generated content (UGC). You can display it on your homepage and product pages. It can also boost your conversion by 190%.
In addition to UGC, third-party organizations can provide social proof. They don’t necessarily promote your brand but can add credibility to your business.
One of the most famous examples of social proof is the use of influencers. These are people with high authority in a particular niche. Many consumers are looking for recommendations from these people. Their opinion is trustworthy and can add more credibility to your business.
Another way of gaining social proof is to highlight recent sales. This can be done through transaction popups. When visitors click on the popup, they’ll see recent sales.
Ranking Higher
Google’s Local Service Ads program is an online advertising strategy that connects users with local businesses. These ads are designed to help you convert leads into customers. However, it would help if you optimized your Local Service Ads campaign for the best results.
One of the most important aspects of ranking on Google’s Local Services Ads is having a responsive phone number. A business that responds to inquiries will help its ranking. To improve your response time, you should use a real-time notification system.
Having a good review system is also essential. The more positive reviews your Local Service Ad receives, the better it will perform.
Using keywords in your Local Service Ad will also help you rank. This is because Google considers the most relevant keywords when determining what ads appear.
Cost-Per-Lead Budgeting
Google’s Local Service Ads may be a good option if you’re looking for a way to increase your reach and bring in new leads. Unlike regular Google PPC ads, Local Service Ads are paid for by the lead instead of the click. The amount you’re charged for each lead is dependent on your location and the type of service you provide. You also have more control over your budget with Local Service Ads.
Google’s Local Service Ads are designed to help customers find local businesses. They have limited space on SERPs but are visible on mobile and desktop. In addition, Local Services Ads show users’ ratings and reviews from previous customers. This helps build trust between your business and its target audience.
