More than half of the people in the world are on social media, and this has made it a must for a company to have an online presence. Both big and small businesses can benefit from social media and they need to grow their followers, increase their presence, and connect with the audience. There are many social media platforms out there and it can make the process seem daunting. If you are getting started, don’t stress too much because you have room for improvement. Below are some tips that will go a long way in helping you with your social media efforts and marketing your brand.
Creating a Strategy
You need to have a strategy for each platform. These social media platforms are not the same and it is important to have a good understanding of each of them so you can create the right content and also generate engagement. If you have ever wondered if companies like Celebian are legit these reviews will clear it up and can help you to build your brand profile.
Some of the questions you need to consider include;
What brand message am I going to push?
Who is my audience?
How can my content be unique?
What content works best for a given platform?
Being Consistent
The platform you choose is going to dictate how often you can post, but you should post regularly. You should tie this into your social media strategy. When you have a content calendar for the platform, it becomes easier to keep things on track. The calendar is going to guide you on the content to post and the time.
There are some things you need to keep in mind when it comes to consistency, whether you are a small or big business. These are
Brand message
Brand image
Hashtags
Posting frequency
When you are starting out, you need to focus more on quality instead of quantity. Be careful so you don’t spread yourself too thin. You can start by focusing on 1-2 platforms and posting consistently instead of inconsistently across 5 platforms.
Creating Engaging and Interesting Content
Millions of people around the world have saturated social media feeds, and this is why you have to stand out. A good way to stand out is to create good content.
What can you consider to be good content? This is a subjective term and will depend on the platform. Below are some tips for creating good content:
Newsworthiness
It is a good idea to generate content around something considered newsworthy. Newsworthiness has pillars; proximity, timeliness, controversy and conflict, relevance, and human interest.
Media
Your static images shouldn’t include a lot of work and have a clearer visual. If you have a lot of words to share, use captions.
Using videos and gifs is excellent – movement from these media is going to attract attention and be more interesting compared to images.
You should include your staff so that the audience knows more about your brand and the faces behind it.
Storytelling
This provides you with the chance of engaging your audience and developing your brand voice.
It is a good way of conveying your message in a way that doesn’t feel like you are selling a product.
Trends
Current societal and digital trends are important if you want to remain relevant, but it is important to make sure it aligns with the brand, the same goes for link building, it is a great way to build confidence in your area.
Engagement
You need to engage with followers in order to build a community and feel more personable. Some ways of doing this include;
Live to stream
Responding and liking to comments
Posting content that starts
Creating polls and quizzes
Tracking and analyzing Metrics
An important step to take when building your online brand is diving deep into analytics. Most social media apps track metrics, provided you have a business account. With such statistics and data, you can analyze the strategy and improve performance.
