Do you want to take your website’s SEO to a new level? If you answer yes, you need to adopt new skills and techniques to rank your website better on SERP. It is possible to achieve this with the help of an advanced SEO course. 

The competition on Google is getting tougher day by day. That is why it has become essential for companies to be updated with new SEO techniques. This blog will discuss skills covered in an advanced SEO course to help you with your online business.

Assuming that our readers are familiar with the fundamentals of SEO, such as keywords, keyword research, website speed, high-quality content, etc., if we dig deeper, we find that SEO practices change yearly. So, there is a whole new layer to advanced search engine optimization. That’s what this guide is all about, and this is precisely what you will discover in an SEO course online. 

Search Engine Optimization is a technique companies use to improve a website’s visibility in search engines. Every business requires basic SEO skills to succeed and secure a good ranking in search engines. Before we discuss advanced SEO skills, let us first focus on what basic skills are required to perform well and come up in organic search. 

Utilise the right tactics to keep your ranking by being innovative, developing one-of-a-kind solutions to issues, and putting industry best practices into action. 

A guide to the most important skills covered In an advanced SEO course

Your website can remain competitive and keep a high position by concentrating your SEO efforts on the below-mentioned SEO skills. So let’s begin immediately.

  1. Target low competition keywords

You will learn to focus on low-competition keywords in SEO training, which are those you can rank for with little effort. In most cases, you may rank for them and gain organic traffic to your website without having to generate many links or have a high website authority (Domain Rating). 

You could collaborate with the content team to develop ideas that the audience might be interested in searching for on Google to come up with low-intensity keywords. But do you think it is so easy to find keywords with low difficulty that they are easy to find? It may or may not be easy to find the keywords. 

With the aid of keyword research tools like Ahrefs, SEMRush, etc., you can expand those keywords and filter the keywords. However, it is challenging to rank content for such keywords. Therefore, it’s essential to seek keywords that genuinely make sense for the kind of content you want to develop while conducting keyword research.

  1. Target FAQs or people also ask section

Users refer to the “People Also Ask” section, which makes up 63.9% of Google Search Results, according to SEMRush. 

The Frequently Asked Section is, by default, a keyword you can target in SEO jobs. It actively proposes queries associated with the user’s initial search request and typically offers brief answers with a link to the webpage where it borrowed the answer.

Adding questions on your page from the People Also Ask section will likely engage viewers, saving them time from seeking the answers elsewhere. 

Think about adding a brief FAQ or Q&A section to every page you are improving. Then, use the FAQPage markup to create FAQ-rich snippets in search results. 

  1. Add content features to your page

Content features are elements you add to your page to strengthen the content and make it more appealing and useful. Moreover, content features might boost your Google rankings both directly and indirectly.

Some of the examples of content features are:

  • Calculators
  • Comparison charts
  • List of pros and cons
  1. Upgrade existing content

It takes time for new content to rank and generate relevant traffic. 

It’s unusual to publish content and rank it at the top of the SERPs. If you enhance current articles, you could benefit from swift victories in terms of ranking and traffic. So how do you update existing content? 

Check for current facts and trends; the existing content can become outdated quickly. So it is essential to keep updating old content to achieve the full benefits of SEO. 

  1. Audit the content and remove underperforming blogs

This means you only want the best-performing content on your website. As an SEO expert, you need to run a content audit from time to time and actively eliminate content that is not performing. 

Most websites should perform this operation once or twice a year, depending on the volume of content published. In an advanced SEO course, you will learn the following tactics: thin content, removing duplicate pages, merging content, etc. 

  1. Log File Analysis

Log file analysis is accomplished to understand the records of who or what has accessed your website. They can provide you with information on who has visited a page and what device they used to do so. This is useful for learning about the activities of Googlebot and other search engine crawlers on your website.

Looking through log files, you can better understand which pages search engine bots can and cannot access. For example, you can determine where spider traps could be on your website or how frequently specific parts of them are crawled.

  1. Optimise Content for other search engines

You might want to go outside Google if you’re serious about improving your SEO skills. Instead, optimise and repurpose content for other social media platforms like YouTube, Pinterest, Instagram, etc. This will allow the brand to maximise its reach and visibility.

  1. Optimise content and images for mobile

According to search engine optimization, your website must be mobile-friendly. With the increase in mobile data consumption and availability of high-speed internet, the mobile search market is multiplying. 

Additionally, websites must load quickly to prevent dissatisfied users from leaving. A website’s load time must be under 3 seconds to avoid bounce rates, which can hurt rankings. 

These are only a handful of the SEO skills you may master in an advanced SEO course to become a more realistic SEO expert. It is beneficial to know what each one is. However, mastering these sophisticated SEO techniques might expand your knowledge in your field, make you a more well-rounded marketer, and increase your salary as a professional.