The building or revamping of a small company website requires careful planning. Graphic design, content, site navigation, and SEO are typically the focus, but photography shouldn’t be.
It’s typical to neglect website photos until the last minute, but this is a critical habit to avoid. If you neglect website images, you risk hurting your brand story. Hastily assembled pictures and generic stock photographs create brand inconsistencies, which can lead to missed chances and lost revenue.
We can assist you to decide if you need a professional photographer for your website. Here are six advantages of hiring a professional photographer for your website.
1. Images Enhance Textual Messages
Visual storytelling is powerful, and copy and images should be consistent. Both are as essential, so give them equal attention. The correct images may be more striking than words alone. A picture is worth a thousand words.
Imagery is just as vital as website content for conversions. Photos should compliment the writing and help the message flow. Your viewers may miss your message if you couple award-winning website writing with mediocre imagery.
2. Technical Details Ensure A Polished Output
A professional photographer can bring your brand message to life with high-quality images. Staging, lighting, and composition lend richness and depth to website photos.
Someone on your team may be adept with a DSLR, but that doesn’t guarantee they have the technical skills to improve your website Gold Coast photography. Find an expert photographer who knows your marketing concept and can visually portray it.
3. Your Existing Photos May Not Work On The New Site
Using the same photos from your old website may seem like a smart idea, but it can hurt your brand’s internet presence. Using old photographs and graphics might make your website appear dated.
Consider picture size while constructing a website. If you’re rebuilding a website, the old photos may be too tiny and distorted. A skilled photographer will make sure their photographs fit the updated site.
4. Unique Photographs Differentiate Your Brand
Your website’s photos should be genuine and reflect your brand. Stock photography-only websites miss a chance to attractively differentiate their products and services. Stock photography is OK in a pinch, but it’s more profitable to employ distinctive, unreplicable photographs.
Stock photography is commonly available, therefore your rival may use the same photographs. Stock imagery is bland and won’t help express your brand’s narrative. Hiring a professional photographer will result in seamless website photographs that tell your brand’s narrative.
5. Website Visitors Remember Visual Stories Better
Professional photography helps website visitors understand and remember your brand narrative. 90 percent of information sent to the brain is visual, according to studies. This statistic should convince you to use professional website photography.
The brain always looks for the easiest method to comprehend information, therefore making it easy for your consumers to grasp. Professional photographers may produce distinctive photographs for your business and advise methods to use them to wow website visitors.
6. Professional Website Photography Inspires Trust
Your website connects your business with clients. People will visit your website before visiting your store or contacting you. They’re testing your business credibility. If your website’s photos are low-quality, generic, or incongruous with your brand messaging, potential buyers may regard your company as careless or uncommitted to quality.