Do you really need a metaverse marketing strategy? Let’s get to know it first. He described it as a shared virtual space, similar to the internet but with three-dimensional capabilities, where people could meet and interact.
It’s an apt description of the universe that brands have access to via platforms like Facebook, YouTube, Snapchat and Instagram. This is where your customers and competitors live, and it’s where you need to be meeting them — and interacting with them — if you want to succeed in today’s marketplace.
Call it the Metaverse Marketing Strategy.
The concept was imagined by Neal Stephenson as early as 1992 in his science-fiction novel Snow Crash. In it, Stephenson describes a “consensual hallucination” created by a 3D computerized interface which gives users access to an enormous shared virtual world.
It’s not an exaggeration to say that our lives are increasingly spent online. Whether we’re doing our jobs, finding a new apartment, or just staying connected with friends and family, the internet has become something of an indispensable utility. Today it’s hard to imagine life without it.
You can’t interact with people who aren’t there. The first step to any effective marketing strategy is figuring out where your customers spend most of their time online, then going there yourself and listening to what they say.
People are more likely to buy from you if they feel like they know you — or at least that they know someone who knows you. Your goal should be to have a presence in the places your customers frequent, so that when they have questions about your products or services, you can answer them promptly, and ideally solve problems before they arise.
But VR is also starting to make its mark in marketing
The term “metaverse” was coined by Neal Stephenson in his 1992 novel Snow Crash.
In 2014, Facebook bought Oculus Rift for $2 billion. This marked the beginning of VR’s foray into our everyday lives. Now, not only does everyone have access to VR through their smartphones and Google Cardboard or Samsung Gear VR headsets, but with new releases like Oculus Go, it’s also much more accessible to marketers and consumers alike.
Entering The Metaverse
As Stephenson put it: “The Metaverse is something that’s happening right now all around us. It’s made out of human interaction.”
The metaverse is starting to take shape as brands move beyond their websites and begin to build experiences across multiple sites, platforms and channels. In other words, brands are moving beyond websites as a destination for driving traffic, and beginning to see them as a point of departure for creating engaging experiences on social media platforms such as Facebook or Pinterest — or ecommerce marketplaces like eBay or Amazon.
Metaverse Collaboration Tools
The metaverse will provide new ways for people to work together in both business and social settings. Imagine if you could brainstorm with your team using immersive tools like those available on platforms like Mozilla Hubs — you’d have access to a seemingly infinite set of virtual whiteboards and post-it notes without ever leaving your home office. Or there could be special collaborative tools designed specifically for things like product design or software development.