E-Commerce Site

SEO optimization for an e-commerce site is difficult but necessary. Prism Digital Marketing Agency In Dubai explains how to ensure that your store is discovered. Having just launched your shiny new website and secured an SSL certificate, your stock images are sparkling and your products are looking great. From here, it’s all on the rise until you notice your site isn’t receiving the attention it needs.

Providing their customers with the best possible user experience is one of the best things that e-commerce sites do, but when it comes to optimizing their sites for search engine optimization, they can be terrible. When users can’t find your site, you can have the best site in the world, but it won’t get you anywhere.

Getting your e-commerce site onto the first page of Google is a ruthless competition, but if you follow these SEO tips and tactics from Prism Digital Dubai, UAE on how to optimize your e-commerce site, you’re more likely to see increased conversions and traffic.

Embedding social media into your website is a good idea.

As they create an ideal user experience and promote brand awareness, SEO and social media go hand in hand. Your chance of having your products shared on social media channels will be greater if you have integrated social media into your site.

What is the best way to include social media on my site?

There are a variety of ways to integrate your social media channels into your website, and one of the most effective is to include social media sharing buttons. Your website’s traffic may also be boosted if you include social media sharing buttons for your product categories. Prism Digital SEO Marketing asks you to imagine the exposure you will receive if your customers and guests post your product pages via social media channels. You will have a free endorsement of your product and brand.

Allowing users to log onto your site using their social media identities is another little modification you may implement. This eliminates the time-consuming process of opening a new account and waiting for an email to confirm their presence.

According to a study conducted by Econsultancy, 37% of people leave their shopping carts owing to lengthy registration processes, and 26% decline to make a purchase if they must first set up an account. If you connect social media login profiles, customers can log in with a single click and add items to their cart right away, decreasing the number of steps to checkout and increasing revenues and profits.

Perform a keyword search

When it comes to keywords, research is one of the most crucial aspects of SEO. It is likely that you are sabotaging your campaign efforts by generating low-quality traffic and minimal conversions when you target the wrong keywords. Whenever performing keyword research, be sure to choose keywords that are relevant to your products and brands, and that you’re focused on terms that you know will convert well for you and for which you are the most profitable.

Every e-commerce site’s performance depends on researching and refining relevant and popular keywords; when you choose wide keywords and phrases, you’ll wind up with meaningless visits and a high bounce rate.

What exactly is keyword research?

To do keyword research, you need to look at the phrases people are searching for on Google, and to do this, you can use Google’s Keyword Planner and you should also see what your competitors are writing.  The fact that it offers you popular keywords and longtail search terms make it worth its weight in gold. You can also customize your research on a local, national, or worldwide level.

Keyword Planner can occasionally provide gold nuggets of information, such as low-volume keywords that are related to your business alongside high-volume keywords you wish to pursue. Last but not least, you must prevent keyword cannibalization. It happens when numerous pages on the same website compete for the same keywords, your rankings will be diluted. Take a piece of paper and jot the keywords you want to rank for below each page; if you see duplicates, decide which page is better.

Examine the speed of your website.

When it comes to a webpage’s load time, the saying “patience is a virtue” does not apply to e-commerce sites. The measures used by Google’s algorithm when ranking pages are site speed and page speed. Prism, a SEO Agency in Dubai reminds you that a slow-loading page will cause more visitors to leave your site, impacting your bounce rate.

Over half of web users will abandon a website if it doesn’t load within three seconds, according to Gomez.com. 79 percent of online users will leave a website that takes too long to load, and 44 percent will inform their friends about a bad online experience. If you’ve seen a high bounce rate on a certain page, it’s possible that it’s due to your site speed. 

Make your product descriptions better.

Because Google despises duplicate content and will penalize you if you have it, optimizing your product descriptions is critical for every e-commerce site. You must also make certain that your products appear when prospective buyers type in their search terms.

You could be penalized by Google’s Panda algorithm if you replicate product descriptions directly from manufacturers or have low-value content on your product sites. Employ the services of an SEO Agency in Dubai to create high-quality content that includes the keywords you want to rank for, as well as related and semantically relevant phrases to avoid this.

Make your website mobile-friendly

Google searches are conducted more than 60% by mobile devices, so optimizing your e-commerce site for mobile is more important than ever. According to Invesp’s research, 1.6 billion individuals have used their smartphones to purchase online since the beginning of 2014, with that number predicted to climb to over two billion by the end of 2017. In addition, the study found that smartphone shoppers are twice as likely to spend money on their purchases as those who shop on tablets or desktop computers.

Call Prism now, an Ecommerce Web Development Company in Dubai to help you develop a mobile-friendly website.

But how can you make your website more optimized?

Personalization is the best place to start when it comes to optimizing your eCommerce site for mobile.  You can easily access more detailed personal data that can be used to understand your consumers more clearly. Using local information to suit your users’ requirements is an example of this; the majority of people use their phones to find local businesses such as shops, cafes, and other locations near them, and their phones have a lot of information that may assist you. Then, based on this information, create personalized offers based on customer GPS locations.

One minor but effective approach to accomplish this is to have a permanent ‘purchase’ or ‘add to cart’ button on your website. This call-to-action staying in the same spot regardless of which page your customers are on could mean the difference between a bounced customer and one who buys. A consistent buy button on the screen, regardless of which page a customer is on, means that a visitor is constantly persuaded to take the desired action, leading to a conversion. This minor change to your site’s mobile user interface has the potential to improve the number of customers that add products to their shopping cart. 

You should try all the different SEO tactics in order to find a strategy that works for you. There are many ways you can optimize your SEO for E-commerce

Please let us know at PRISM DIGITAL MARKETING AGENCY if you require assistance in determining what will work best for your site.

You can also check out Prism Events Digital Advertising Reviews online to get a feel on how good our services are direct from our satisfied customer’s mouths.