A mobile app for business. Is it worth creating it?

The digital market has changed a lot in the last 5 years, and this change has not left business behind. We have gathered a few reasons why it is worth ordering the development of a mobile app.

Why do businesses need a mobile app?

A mobile app is a solution optimized for the user’s needs. It’s always at their fingertips, adapts to their specific phone model settings, saves their activity history, and has a lot of benefits for your business. Enterprise mobility services will definitely help your business get even more new customers.

Mobile apps shape the image

It’s hard to imagine a business that doesn’t care about its image. An app is a way to shape or improve it. With your own mobile app, you’ll show your competitors and customers the level of your company, as well as your compliance with current business trends. An app can be a mirror of your website or a way to present your entire company.

Mobile apps keep you competitive

Now it’s not just global giants like Apple, McDonald’s and Facebook that have their own mobile apps. Your direct competitors, companies offering similar products and services, probably already offer users to download their app. 

To stay competitive, you have to have something to offer your customers. An app guarantees a user experience, and convenience is an important part of making people want to buy from you. 

By commissioning app development, you ensure your competitiveness. It is important to use popular sales tools – they allow you to stay in the market and make a profit.

Mobile apps increase brand loyalty

Having a mobile app increases brand loyalty. This is achieved through, among other things

• Quick access to the app
• Using the app offline
• Personalizing

With an app, you can help people feel part of your brand. Black Star Wear made good use of this principle when it launched the ability to add photos of the brand’s clothing to the app with a hashtag. The person uploading the photo can also see other people’s photos and feel part of the user community. By commissioning the development of a mobile app, it is possible to provide similar functionality in it.

Mobile apps focus on service

Customer service is a component of brand loyalty and a tool to increase sales. The app should take care of the user experience. By allowing people to get the information, products or services they need with one or two taps of the screen, you become a convenient way for them to get what they want. This is why it’s important to not only order app development, but to make sure that the result satisfies the user’s needs.

Mobile apps interact directly with the target audience

A mobile app allows you to work directly with a hot target audience: those who download it are already familiar with the brand and interested in your services. All you have to do is inform them about promotions and special offers. By reducing the chain of actions required to make a purchase or order a service, you reduce the number of people who have time to change their mind about the purchase. As a consequence, the conversion rate increases. 

Mobile apps are the key to effective marketing

Instead of billboards on highways, send push notifications to customers. Instead of contextual advertising, use in-app ads and screen savers. With a hot target audience, marketing and advertising campaigns will be much more effective. You no longer have to “drain” your budget: money spent on advertising will pay off through interaction with people already familiar with your company.