Instagram is among the most widely used social networking platforms available. It is also an excellent place to promote your company. In fact, it’s one of the best social media channels for businesses out there. Instagram has long been used as a photo sharing platform, but there is so much more to it than First Page Instagram advertising in New Zealand. With over one billion monthly active users, businesses are starting to understand the value of putting their brand on Instagram. Here are five reasons your business should be on Instagram.

  1. Increase in engagement

Instagram is a great way for your business to increase the engagement you have with your audience. According to Hootsuite, compared to Facebook, Instagram posts generate more likes and comments. Businesses of all sizes can benefit from increased engagement with their audience because it helps build relationships that lead to customer loyalty and brand awareness. If you’re not already on Instagram, get ready to start seeing a lot more of the app.

The photo-sharing site has been growing by leaps and bounds in recent years — in fact, between Sept. 2013 and Sept. 2014, Instagram grew by 23 percent, according to a Pew Research Study. In April 2012, the app had 100 million monthly active users (MAUs). It reached 200 million MAUs in February 2013. Now, it has 300 million MAUs. It’s on pace to reach 1 billion MAUs by 2018.

  1. Consumers want authentic brands

You may not realize it but consumers want authentic brands. The best way to show off your authenticity is by sharing what your employees do daily or what you do to serve your customers. Consumers want to know that there is a real person behind the business they support. Instagram allows you to share the human side of your business through pictures and videos.

  1. Reach More People

Instagram has over one billion active users per month and that number is only increasing. It’s an excellent opportunity for businesses to connect with their target audience on a personal level.

  1. Build Your Brand

Instagram is a great way to showcase your products or services through engaging visuals and photos. It also allows you to share information about your business in a fun, creative way. “Think of Instagram as visual storytelling for brands,” says Anne Felicitas from HubSpot. “You get to tell your story using imagery, captions, hashtags, and more.”

  1. Instagram Is All About Visuals

Instagram is a highly visual social media platform with over 400 million monthly active users. The platform is used by teenagers and adults alike, with 90% of users under the age of 35. The audience has grown by 4X since 2012, and there’s no sign of it slowing down.

  1. It’s Easy to Use

Instagram is easy to use and simple to get started with. Download the app, create an account and start posting pictures! Start following other brands you like, comment on their posts and share user-generated content from your own followers.

  1. It Can Help Tell Your Brand’s Story

You can tell your brand’s story through photo captions, photo series and even through video. Create a theme for your photos so your audience knows what to expect when they see your posts in their feed. At JotForm, we post motivational quotes from our JotForm community members over pictures of them working at their desks or in coffee shops.

  1. It’s a great way to tell your story

Instagram is an engaging visual platform that can help you show off your products and services in unique ways. Whether you’re using photos or brief videos, it’s easy to give people a glimpse into the work you do and what makes you special.

  1. It’s an effective way to engage with customers

Use contests and other promotions to interact with your audience and boost engagement. For example, you could use a hash tag for photo contests or ask users to tag friends in an Instagram post for a chance to win something. You can also use Instagram as part of your customer service efforts by asking followers to send direct messages if they have questions or concerns about your products or services.